OBLIK STUDIO
A fully bespoke packaging for Nexo
provides safety and reusability
BESPOKE MAGNETIC BOX DESIGN
Beautiful storage for 3 badges, created from paper and board only
Our partnership with Oblik Studio started in 2019 with their project for Nexo Employer Branding boxes. This successful project was naturally followed by a second one which already required Product Development. It involved deep knowledge in the field of paper structural design. The box aimed to hold 3 badges and a personal greeting note for Nexonians.
HOW THIS PROJECT BEGAN
“For the festive period at the end of 2020. we had to send gifts to key customers. My colleagues and I decided to make custom-made company badges – 3 pcs.”
“The purpose of the box is to store the badges, but at the same time it was extremely important that the box itself was luxuriously finished considering that the box itself is the item that the holders will see more than the badges themselves.”
— Dimitar Protogerov,
Co-founder of Oblik Studio
“We had 3 other offers for packaging, in total we were looking at 4 options. The box we developed together with nPack was the most professionally made.”
Another aspect of the challenge was the deadline we had to meet – for the presentation of our proposal and for the production itself.
We based our concept on existing experience which we could change slightly and quickly adapt to the current project.
Together with the team of designers of Oblik Studio, we managed to go through all box features without delay.
We worked on:
Exterior design
Custom elements
Step by step
The box exterior design was the easiest task. In addition to the basic rigid gift box, the project includes two fully bespoke functional elements. One is the custom-shaped insert for the badges. The other is a fixed, tailored pocket for a greeting card. Both elements are made from paper.
PRODUCT DEVELOPMENT
Following a thorough project brief, we started the product development process. Its initial step included technical drawings and 3D computer models of the inner inlay for our client. The materials and style were picked. Next, some local tests helped to adapt an existing idea to the current specifics of the project.
DESIGN VERIFICATION
Oblik Studio trusted us to directly start the order. The final order confirmation came after we sent one copy of a complete box from the pilot run. The copy played the part of a pre-production sample. It allowed for every detail to be tested and assessed by the client before we went into mass production.
MANUFACTURING
The manufacturing required not only special handcrafting skills but also a tailored production process. Our experienced team faced the challenge to produce these boxes in less than 3 weeks. Placing each card into its pocket sleeve added to the feeling of special attention to the recipient.
Classic and invoking respect
BOX STYLE
Based on the box size, the product it will present and the impression it should convey, we only offered one style for the box.
Oblik Studio’s designers accepted our suggestion and verified the selection during the Pre-Production process.
А book-style box with magnetic closure corresponds perfectly with the magnetic clasps of the badges.
BOX SIZE
The box size was suggested by nPack’s Design team taking into account the space for the nests. A surrounding paper insert is distributed around the three little trays. Its width is proportionally balanced to make a solid interior level.
PAPER CHOICE
Here at nPack, we believe in the impact of small steps and that they, together with perseverance, are the basis of big changes. We responsibly store the paper and board offcuts from sheets for previously completed orders.
These offcuts are often successfully used for the production of new orders, thus reducing paper waste. In this case, we inspired our client to use the carefully stored paper offcuts from the Geltex cover paper that we used for the Nexo Employer Branding box for all produced Nexo Badges boxes.
The recycled Koehler Black paper we used for the inside part of the cover and the custom-designed structural elements, is among our favourite papers with sustainable origin. In effect, it is among our stock papers range.
The combined use of paper offcuts and recycled paper made this box of 100% sustainable origin.
A complex inner structure
Inside each box, a tailor-made nest insert with three flexible parts holds the badges. A glued pocket provides a place to insert a folded greeting card. All movable or static parts are made from paper.
BADGE NEST
In the first place, our task was to design an insert suitable for the badges’ model specifics. The magnetic fastening involves two components, a magnet and a badge, which can be easily separated from each other. At the same time, the components need to be secure and not to move inside the box.
Fortunately, we had a recent experience with another badge project.
We had already developed a structural element for easy removal of а badge that had no magnetic fastening.
During the Product Development process, we suggested the structural design in 2 options. We presented them through 3D drawings: one with separate nests for each badge and one with a single nest for all three badges.
Option 1: box size 188 * 76 * 25 mm
Option 2: box size 148* 76* 25 mm
The designers of Oblik Studio reacted quickly to the suggestions with a comment:
“We think option 1 is mega cool, so we’re heading straight for it.”
In our Nexo badge project which included a magnetic fastening, we had to add a bottom part to the nest.
At the lifting of the badge from the stand, the magnet falls into a container.
CARD POCKET
The greeting card that accompanied the badges also required the development of an interior element Providing a custom-designed sleeve to palace the card added to the feeling of special attention to the recipient of these badges.
After the approval of a completed pilot copy, our experienced team faced the challenge to produce these boxes in less than 3 weeks.
“Once again, your team was highly responsive and the whole process of working with you was very professional and pleasant.
The construction you developed fully meets our needs, for which we are extremely grateful.
We received very good feedback from the customers and, accordingly, the Nexo Sales people were really satisfied.”
— Dimitar Protogerov,
Co-founder of Oblik Studio
Design with confidence
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